Smiling child in a lab coat and goggles casting the shadow of an adult doctor

Reference found on Pinterest, saved by ana laura. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Smiling child in a lab coat and goggles casting the shadow of an adult doctor

A flat teal backdrop with a subtle grain and a soft central glow. A cutout photo of a grinning child in a white coat, safety goggles and a colourful patterned bow tie stands with arms crossed. Behind him, a dark shadow of an adult doctor with a stethoscope shows his future dream. A desk in front holds a stethoscope, notepaper, bandage rolls and a red first-aid box, and a multicolour geometric band finishes the bottom edge.

Palette

#3ea6a7
#3e6667
#5fc6c6
#2e211a
#e0e9e8
#767d7e

Layout: A left-aligned headline and greeting sit at the top left, and the logo is at the top right. The child stands left of centre behind a brown desk that spans the bottom, while a large doctor-silhouette shadow fills the right side. A colourful patterned strip runs along the bottom edge.
Typography: Chunky, rounded, hand-drawn white display lettering with a pink underline swash; clean white sans for the greeting.

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bandage rolls
hopeful
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aspirational

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smiling child in a lab coat and goggles casting the shadow of an adult doctor.
- Look and feel: A flat teal backdrop with a subtle grain and a soft central glow. A cutout photo of a grinning child in a white coat, safety goggles and a colourful patterned bow tie stands with arms crossed. Behind him, a dark shadow of an adult doctor with a stethoscope shows his future dream. A desk in front holds a stethoscope, notepaper, bandage rolls and a red first-aid box, and a multicolour geometric band finishes the bottom edge.
- Layout: A left-aligned headline and greeting sit at the top left, and the logo is at the top right. The child stands left of centre behind a brown desk that spans the bottom, while a large doctor-silhouette shadow fills the right side. A colourful patterned strip runs along the bottom edge.
- Typography: Chunky, rounded, hand-drawn white display lettering with a pink underline swash; clean white sans for the greeting.
- Colours: #3ea6a7, #3e6667, #5fc6c6, #2e211a, #e0e9e8, #767d7e (background #3ea6a7, text #2e211a, accent #5fc6c6).
- Mood and details: hopeful, cheerful, aspirational, doctor shadow, stethoscope, first aid box, lab coat, safety goggles, bandage rolls.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5629568278085951-6baeded27002.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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