Upside-down takeaway paper bag shaped like a ghost

Reference found on Pinterest, saved by Samantha Constable Smith. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Upside-down takeaway paper bag shaped like a ghost

A crumpled kraft-white takeaway bag is turned upside down to hang like a sheet ghost, and its inverted yellow arches form a comic face-like shape. The background is a deep aubergine-black gradient, with warm golden light rays spilling in from the top right. Soft shadows and real paper creases give it a tactile, minimalist visual pun.

Palette

#1b1019
#2f1c1e
#0a0715
#987150
#54352b
#b89567

Layout: A floating hero bag sits centered in the upper two-thirds with plenty of dark negative space around it; the headline sits bottom-right beside the golden arches logo.
Typography: Heavy rounded bold sans in golden yellow for the headline, sized small and set flush right beside the logo mark.

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photographic
minimal
dark
paper bag ghost
upside-down logo
light rays
crumpled paper
witty
playful
spooky

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Upside-down takeaway paper bag shaped like a ghost.
- Look and feel: A crumpled kraft-white takeaway bag is turned upside down to hang like a sheet ghost, and its inverted yellow arches form a comic face-like shape. The background is a deep aubergine-black gradient, with warm golden light rays spilling in from the top right. Soft shadows and real paper creases give it a tactile, minimalist visual pun.
- Layout: A floating hero bag sits centered in the upper two-thirds with plenty of dark negative space around it; the headline sits bottom-right beside the golden arches logo.
- Typography: Heavy rounded bold sans in golden yellow for the headline, sized small and set flush right beside the logo mark.
- Colours: #1b1019, #2f1c1e, #0a0715, #987150, #54352b, #b89567 (background #1b1019, text #b89567, accent #987150).
- Mood and details: witty, playful, spooky, paper bag ghost, upside-down logo, light rays, crumpled paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/56295064088515859-3c4c67a92c45.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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