Tangled cables forming a crescent on an office table

Reference found on Pinterest, saved by Rasheed Rasheed. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Ramadan · Instagram post · Reference

Tangled cables forming a crescent on an office table

The background is a bright, seamless white. Seen from directly above, a burnt-orange conference table is surrounded by five people working on laptops, a camera, papers and coffee cups. In the middle of the table, a mass of black cables and chargers is gathered into a crescent-moon shape, which is the focal point. Soft, even daylight casts gentle shadows, giving the image a crisp, realistic, staged finish.

Palette

#f9f8fa
#ee863c
#d3cccf
#b7612c
#714e40
#999094

Layout: The top third is white space, with a logo in the top-left corner and a small calligraphic mark in the top-right corner. A centred two-line greeting sits above an overhead photo of an orange table, which fills the lower two-thirds, with the cable crescent at the table's centre.
Typography: Bold geometric sans caps for the first word, with a lighter-weight sans in caps below it; the pairing is clean and corporate.

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overhead view
office team
clever
professional
calm

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Design an original Ramadan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Tangled cables forming a crescent on an office table.
- Look and feel: The background is a bright, seamless white. Seen from directly above, a burnt-orange conference table is surrounded by five people working on laptops, a camera, papers and coffee cups. In the middle of the table, a mass of black cables and chargers is gathered into a crescent-moon shape, which is the focal point. Soft, even daylight casts gentle shadows, giving the image a crisp, realistic, staged finish.
- Layout: The top third is white space, with a logo in the top-left corner and a small calligraphic mark in the top-right corner. A centred two-line greeting sits above an overhead photo of an orange table, which fills the lower two-thirds, with the cable crescent at the table's centre.
- Typography: Bold geometric sans caps for the first word, with a lighter-weight sans in caps below it; the pairing is clean and corporate.
- Colours: #f9f8fa, #ee863c, #d3cccf, #b7612c, #714e40, #999094 (background #f9f8fa, text #714e40, accent #ee863c).
- Mood and details: clever, professional, calm, crescent moon, cables, conference table, overhead view, office team.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/55943220367626703-a83d5e753f83.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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