Skeleton hand and werewolf paw clinking beer bottles

Reference found on Pinterest, saved by Fernanda Stambowsky. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Banner · Reference

Skeleton hand and werewolf paw clinking beer bottles

A blurred neon street at night fills the background with deep green bokeh and signage. Two dewy green bottles meet in the centre under a soft green spotlight with haze. A bony skeleton hand comes in from the left and a shaggy werewolf paw from the right, both highly detailed and photoreal. The monochrome green grade ties everything to the brand colour, and a single red star accent adds contrast.

Palette

#152017
#090e0c
#243623
#3f7249
#185533
#4b4c34

Layout: The two bottles clink at the centre, with arms reaching in from the left and right edges. A small, staggered three-line tagline sits in the upper-left negative space.
Typography: Small widely tracked white sans caps set in a staggered stack.

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photographic
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beer bottles toasting
neon city bokeh
witty
moody
convivial

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Design an original Halloween banner for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1200 × 628 px.

Art direction to follow:
- The idea: Skeleton hand and werewolf paw clinking beer bottles.
- Look and feel: A blurred neon street at night fills the background with deep green bokeh and signage. Two dewy green bottles meet in the centre under a soft green spotlight with haze. A bony skeleton hand comes in from the left and a shaggy werewolf paw from the right, both highly detailed and photoreal. The monochrome green grade ties everything to the brand colour, and a single red star accent adds contrast.
- Layout: The two bottles clink at the centre, with arms reaching in from the left and right edges. A small, staggered three-line tagline sits in the upper-left negative space.
- Typography: Small widely tracked white sans caps set in a staggered stack.
- Colours: #152017, #090e0c, #243623, #3f7249, #185533, #4b4c34 (background #090e0c, text #3f7249, accent #185533).
- Mood and details: witty, moody, convivial, skeleton hand, werewolf paw, beer bottles toasting, neon city bokeh.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/55872851621851084-a4ee027c3dfd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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