Frozen yogurt cup in a witch hat riding a broomstick

Reference found on Pinterest, saved by Melike Naz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Frozen yogurt cup in a witch hat riding a broomstick

A moonlit, cloudy night sky in deep blue-grey is dusted with warm golden sparkles and has bat silhouettes at the edges. The hero is a soft-serve cup with chocolate drizzle and dark crumble, topped with a black witch hat and sitting on a rustic wooden broom. The yellow-and-teal cup stands out against the cool sky, and the moon backlights the swirl. The finish is a realistic composite with a fairytale glow.

Palette

#262b36
#181b23
#383b47
#4c525e
#656f77
#969189

Layout: A small logo sits top-left and a full moon at top centre. The broom-riding product cuts diagonally across the middle, and the stacked serif headline and subline are centred at the bottom.
Typography: Weathered classic serif caps in white with a large headline and smaller subline; the logo is a rounded sans.

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photographic
dark
full moon
bats
witch hat
broomstick
sparkles
clouds
whimsical
mysterious
playful

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Frozen yogurt cup in a witch hat riding a broomstick.
- Look and feel: A moonlit, cloudy night sky in deep blue-grey is dusted with warm golden sparkles and has bat silhouettes at the edges. The hero is a soft-serve cup with chocolate drizzle and dark crumble, topped with a black witch hat and sitting on a rustic wooden broom. The yellow-and-teal cup stands out against the cool sky, and the moon backlights the swirl. The finish is a realistic composite with a fairytale glow.
- Layout: A small logo sits top-left and a full moon at top centre. The broom-riding product cuts diagonally across the middle, and the stacked serif headline and subline are centred at the bottom.
- Typography: Weathered classic serif caps in white with a large headline and smaller subline; the logo is a rounded sans.
- Colours: #262b36, #181b23, #383b47, #4c525e, #656f77, #969189 (background #181b23, text #969189, accent #969189).
- Mood and details: whimsical, mysterious, playful, full moon, bats, witch hat, broomstick, sparkles, clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/55732114134767675-aeb1809fe90a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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