Reference found on Pinterest, saved by Даша Новолодская. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Poster · Reference

Woman's profile inside giant red letter W

An off-white background with soft grey smoke clouds around the centre. A huge crimson serif letter is blended with a red-tinted photo of a woman's profile with her hair in a bun, which is the focal point. White stacked serif letters cut vertically through the figure. The finish is muted, editorial and dramatic.

Palette

#fbfdfb
#eceeeb
#d9dbd8
#bcbebd
#a09d9d
#9a4d45

Layout: A centred giant serif W holds a profile silhouette, with the remaining letters stacked vertically through the figure. A small caps line sits above and an italic quote below, with a tiny credit at the bottom and generous white space all around.
Typography: High-contrast didone serif caps in crimson and white; small light italic sans for the quote with a script accent word; tracked tiny caps for the credit

typographic
minimal
dark
oversized letter
silhouette profile
smoke
vertical lettering
defiant
moody
elegant

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Design an original Women's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Woman's profile inside giant red letter W.
- Look and feel: An off-white background with soft grey smoke clouds around the centre. A huge crimson serif letter is blended with a red-tinted photo of a woman's profile with her hair in a bun, which is the focal point. White stacked serif letters cut vertically through the figure. The finish is muted, editorial and dramatic.
- Layout: A centred giant serif W holds a profile silhouette, with the remaining letters stacked vertically through the figure. A small caps line sits above and an italic quote below, with a tiny credit at the bottom and generous white space all around.
- Typography: High-contrast didone serif caps in crimson and white; small light italic sans for the quote with a script accent word; tracked tiny caps for the credit
- Colours: #fbfdfb, #eceeeb, #d9dbd8, #bcbebd, #a09d9d, #9a4d45 (background #fbfdfb, text #9a4d45, accent #9a4d45).
- Mood and details: defiant, moody, elegant, oversized letter, silhouette profile, smoke, vertical lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5559199538342077-a3d7d753c761.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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