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Creative · Reference

Creative: Diverse student athletes integrated into oversized campaign lettering

The billboard uses a white textured background with vivid orange geometric panels at both ends. A lineup of grayscale athletes overlaps and interrupts the giant central wordmark, creating a layered editorial collage. Navy accents and orange provide a strong collegiate palette, while the asymmetrical portrait arrangement adds movement and representation. The composition is flat, graphic, and legible from a distance.

Reference image for inspiration. Editable source files are not included.