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Instagram post · Reference

Instagram post: Brand name letters turning into a projected beam of light

The background is a grainy near-black navy. The first letters are crisp and grey-white; the later ones smear and scale up as if cast by a torch beam, ending in a huge bright letter with a soft halo. The only other colour is a small orange accent in the logo. It is a minimalist concept piece where the type itself becomes the light.

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