Elderly weaver at a loom with tricolour warp threads

Reference found on Pinterest, saved by Sanjali Goyal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

Elderly weaver at a loom with tricolour warp threads

A soft light-grey textured background leaves plenty of negative space. An overhead photo shows a grey-haired woman in a floral embroidered white blouse working a wooden loom. The warp threads form saffron, white and green bands, so the flag is suggested through craft. Natural diffused lighting gives a clean, dignified, editorial finish.

Palette

#edeeed
#d4d5d4
#b0afb4
#6e5550
#f2b873
#9f7b79

Layout: The top-down weaving photo runs diagonally from the lower left to the right edge, with saffron, white and green threads stretching off-frame. The headline and greeting sit left-aligned in the upper-left white space, the bilingual logo is in the top right, and the phone number and a dark address bar are at the bottom right.
Typography: Navy classic serif for the headline with swash accents; the greeting uses a navy script flanked by small saffron and green sans caps with rules; the logo pairs bold Devanagari with sans caps.

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Elderly weaver at a loom with tricolour warp threads.
- Look and feel: A soft light-grey textured background leaves plenty of negative space. An overhead photo shows a grey-haired woman in a floral embroidered white blouse working a wooden loom. The warp threads form saffron, white and green bands, so the flag is suggested through craft. Natural diffused lighting gives a clean, dignified, editorial finish.
- Layout: The top-down weaving photo runs diagonally from the lower left to the right edge, with saffron, white and green threads stretching off-frame. The headline and greeting sit left-aligned in the upper-left white space, the bilingual logo is in the top right, and the phone number and a dark address bar are at the bottom right.
- Typography: Navy classic serif for the headline with swash accents; the greeting uses a navy script flanked by small saffron and green sans caps with rules; the logo pairs bold Devanagari with sans caps.
- Colours: #edeeed, #d4d5d4, #b0afb4, #6e5550, #f2b873, #9f7b79 (background #edeeed, text #6e5550, accent #f2b873).
- Mood and details: proud, heritage, calm, handloom, tricolour threads, weaver, embroidered blouse.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/554365035405564783-341b58505f05.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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