Plant-based milk bottle casting a ghost-shaped shadow

Reference found on Pinterest, saved by Maddi Booth. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Plant-based milk bottle casting a ghost-shaped shadow

Seamless saturated orange backdrop with a hard directional light, shot as a studio photo. The bottle's shadow is shaped like a cartoon ghost with eye and mouth holes, which makes it a clever, minimal Halloween visual gag. The palette is monochrome orange with a deep maroon and cream product. The finish is clean, flat and editorial with a crisp floor shadow.

Palette

#f36f30
#e44d2a
#cb7150
#922f29
#ad4f41

Layout: The bottle stands slightly right of centre in the lower half, and a large ghost-shaped shadow falls on the wall to its upper left. Generous empty orange space fills the top.
Typography: Only on-pack type: a rounded bold lowercase wordmark and small sans caps for the claims.

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photographic
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solid colour backdrop
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witty
warm

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Plant-based milk bottle casting a ghost-shaped shadow.
- Look and feel: Seamless saturated orange backdrop with a hard directional light, shot as a studio photo. The bottle's shadow is shaped like a cartoon ghost with eye and mouth holes, which makes it a clever, minimal Halloween visual gag. The palette is monochrome orange with a deep maroon and cream product. The finish is clean, flat and editorial with a crisp floor shadow.
- Layout: The bottle stands slightly right of centre in the lower half, and a large ghost-shaped shadow falls on the wall to its upper left. Generous empty orange space fills the top.
- Typography: Only on-pack type: a rounded bold lowercase wordmark and small sans caps for the claims.
- Colours: #f36f30, #e44d2a, #cb7150, #922f29, #ad4f41 (background #f36f30, text #922f29, accent #e44d2a).
- Mood and details: playful, witty, warm, ghost shadow, product bottle, solid colour backdrop.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/550002173270303937-df7fdcc3da16.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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