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Poster · Reference

Poster: Tiny black-and-white compact car floating in empty white space

Plain off-white page with nothing on it except one small monochrome photo of a compact car, so the emptiness itself becomes the message. The lighting is flat and even and there is no colour. Long, witty body copy fills the bottom, and the logo is shown as a faint grey roundel. It's an exercise in radical restraint and scale contrast.

Reference image for inspiration. Editable source files are not included.