Pencil casting a Gandhi-silhouette shadow

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Gandhi Jayanti · Instagram post · Reference

Pencil casting a Gandhi-silhouette shadow

A soft light-grey tabletop meets a wall, like a seamless studio sweep, lit gently from the front left. A realistic black pencil in the lower left throws a diagonal grey shadow that turns into the silhouette of a walking figure with a staff. The palette is monochrome grey and black, and the pencil's sharpened wood tip is the only warm accent. The visual metaphor is clean and conceptual, with a matte, uncluttered finish.

Palette

#eceeed
#babbba
#d2d3d2
#3d3d3d
#959695
#6f6f6d

Layout: Logo centred at top; a black pencil stands at bottom left, its long shadow rising onto a back wall as a Gandhi silhouette in the centre. The quote is left-aligned on the right side and the greeting sits at bottom right, with plenty of open space.
Typography: Bold geometric sans caps for the logo and quote; small tracked sans for the attribution; an elegant script for the festival name under small sans caps

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Pencil casting a Gandhi-silhouette shadow.
- Look and feel: A soft light-grey tabletop meets a wall, like a seamless studio sweep, lit gently from the front left. A realistic black pencil in the lower left throws a diagonal grey shadow that turns into the silhouette of a walking figure with a staff. The palette is monochrome grey and black, and the pencil's sharpened wood tip is the only warm accent. The visual metaphor is clean and conceptual, with a matte, uncluttered finish.
- Layout: Logo centred at top; a black pencil stands at bottom left, its long shadow rising onto a back wall as a Gandhi silhouette in the centre. The quote is left-aligned on the right side and the greeting sits at bottom right, with plenty of open space.
- Typography: Bold geometric sans caps for the logo and quote; small tracked sans for the attribution; an elegant script for the festival name under small sans caps
- Colours: #eceeed, #babbba, #d2d3d2, #3d3d3d, #959695, #6f6f6d (background #eceeed, text #3d3d3d, accent #3d3d3d).
- Mood and details: reflective, thoughtful, calm, pencil, Gandhi silhouette, walking stick, cast shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/543598617540452579-826add70f3bc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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