Father's Day · Story · Reference

Small white father-and-child silhouette casting a giant shadow of an adult son sheltering his elderly father under an umbrella

A textured warm-grey concrete corner is lit by one hard diagonal beam of light, which leaves deep black shadow areas on the left and at the bottom. At the centre, a tiny white cut-out of a father with an umbrella walking with his child casts a reversed shadow story onto the wall: the grown child now holds the umbrella over an elderly father with a cane. The palette is limited to warm greys, black and white, with one small magenta accent. The finish is a matte, painterly texture with strong chiaroscuro.

Layout

Logo sits top centre and the stacked greeting is left-aligned in the dark left panel at mid-height. The small white figures sit lower centre on a diagonal light patch, casting large shadows up the right wall. A centred tagline and URL fill the dark bottom band.

Typography

Tall condensed white sans caps for the greeting with a thin handwritten script accent; small spaced geometric sans caps for the tagline and URL.

• illustrated
• minimal
• dark
• umbrella
• long shadows
• silhouettes
• light beam
• concrete texture
• nostalgic
• tender
• reflective