Ketchup streaming from a bottle and looping into year numerals

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New Year · Story · Reference

Ketchup streaming from a bottle and looping into year numerals

A warm orange-to-tangerine gradient background with a soft central glow surrounds a glossy 3D-rendered red sauce ribbon with specular highlights, looping upward from an open bottle neck. Small blurred slices of yellow pepper, green chilli and a pink onion ring float around it for depth of field. The sauce typography is the focal point, and the finish is a polished, appetizing CGI food render.

Palette

#f57f2a
#ec4e1d
#f06722
#fce0c5
#d3381a

Layout: A glass sauce bottle sits at the bottom centre, and a glossy ketchup stream rises from it, curling into stacked year digits that fill the tall frame. White bold sans text for the greeting is stacked in three centred lines over the swirl.
Typography: Bold white geometric sans caps, centred and stacked, weaving behind and in front of the sauce ribbon.

More New Year designs for food and beverage brands, FMCG brands, burger, pizza and fast food brands

All creative ads for food and beverage brands, FMCG brands, burger, pizza and fast food brands

3d
photographic
bright
typographic
ketchup swirl
sauce bottle
pepper rings
floating ingredients
playful
appetizing
energetic

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Design an original New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Ketchup streaming from a bottle and looping into year numerals.
- Look and feel: A warm orange-to-tangerine gradient background with a soft central glow surrounds a glossy 3D-rendered red sauce ribbon with specular highlights, looping upward from an open bottle neck. Small blurred slices of yellow pepper, green chilli and a pink onion ring float around it for depth of field. The sauce typography is the focal point, and the finish is a polished, appetizing CGI food render.
- Layout: A glass sauce bottle sits at the bottom centre, and a glossy ketchup stream rises from it, curling into stacked year digits that fill the tall frame. White bold sans text for the greeting is stacked in three centred lines over the swirl.
- Typography: Bold white geometric sans caps, centred and stacked, weaving behind and in front of the sauce ribbon.
- Colours: #f57f2a, #ec4e1d, #f06722, #fce0c5, #d3381a (background #f57f2a, text #fce0c5, accent #ec4e1d).
- Mood and details: playful, appetizing, energetic, ketchup swirl, sauce bottle, pepper rings, floating ingredients.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/54184001761211666-8b56c1f8c2b8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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