Typographic line spelling out a baby's first word 'papa'

Reference found on Pinterest, saved by Zette Qayrisha. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Poster · Reference

Typographic line spelling out a baby's first word 'papa'

A flat, saturated brand-red background with no imagery. The only focal point is one line of type in which a baby's babble turns into a word, marked by a colour change from white to yellow. The generous negative space and the tiny corner sign-off give it a confident, understated feel that relies on the brand being recognised.

Palette

#b90120
#fffefe

Layout: A single line of text sits centred slightly above the middle of a flat red field with lots of empty space around it. A small greeting and the logo are tucked into the bottom-right corner, and the whole piece has a thin white border.
Typography: Bold humanist sans in lowercase; the repeated syllables are white and the final word switches to golden yellow

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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1326 px (same shape as the reference).

Art direction to follow:
- The idea: Typographic line spelling out a baby's first word 'papa'.
- Look and feel: A flat, saturated brand-red background with no imagery. The only focal point is one line of type in which a baby's babble turns into a word, marked by a colour change from white to yellow. The generous negative space and the tiny corner sign-off give it a confident, understated feel that relies on the brand being recognised.
- Layout: A single line of text sits centred slightly above the middle of a flat red field with lots of empty space around it. A small greeting and the logo are tucked into the bottom-right corner, and the whole piece has a thin white border.
- Typography: Bold humanist sans in lowercase; the repeated syllables are white and the final word switches to golden yellow
- Colours: #b90120, #fffefe (background #fffefe, text #b90120, accent #b90120).
- Mood and details: witty, bold, simple, solid colour field, word play, brand logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/537617274294360798-fd1d32b67c7b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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