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Poster · Reference

Poster: Hand presenting a purple radicchio

Use a pale lavender background with a clean poster-like field and almost no decoration. Photograph or cut out an open human palm holding a richly textured purple-and-white radicchio near the lower third. Keep the lighting soft and even so the produce and hand feel tactile against the flat background. Use dark burgundy typography for a sharp, irreverent agricultural campaign aesthetic, with one small reversed repetition at the bottom right.

Reference image for inspiration. Editable source files are not included.