American football player mid-throw in a typographic corridor

Reference found on Pinterest, saved by Heidi Cabrera. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

American football player mid-throw in a typographic corridor

A flat crimson-red floor and walls are built from cream letterforms that recede into depth. The desaturated player cutout has red accents and glowing white eyes, and a soft shadow grounds him. The tight two-colour palette of red and cream makes it look graphic and poster-like, with a light grain.

Palette

#e83e56
#f2edd9
#e29596
#c12942
#958885

Layout: Huge repeated name lettering is distorted in one-point perspective into walls that make a corridor toward a central vanishing point. The athlete stands centred in the foreground with a small stack of logos above him, and a widely letter-spaced caption runs along the bottom.
Typography: Heavy condensed sans caps warped into perspective; tiny widely tracked sans caption

All creative ads for sports clubs, academies and events, media brands

typographic
photographic
bright
perspective corridor type
repeated name
cutout athlete
glowing eyes
team logos
bold
dynamic
heroic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: American football player mid-throw in a typographic corridor.
- Look and feel: A flat crimson-red floor and walls are built from cream letterforms that recede into depth. The desaturated player cutout has red accents and glowing white eyes, and a soft shadow grounds him. The tight two-colour palette of red and cream makes it look graphic and poster-like, with a light grain.
- Layout: Huge repeated name lettering is distorted in one-point perspective into walls that make a corridor toward a central vanishing point. The athlete stands centred in the foreground with a small stack of logos above him, and a widely letter-spaced caption runs along the bottom.
- Typography: Heavy condensed sans caps warped into perspective; tiny widely tracked sans caption
- Colours: #e83e56, #f2edd9, #e29596, #c12942, #958885 (background #f2edd9, text #c12942, accent #e83e56).
- Mood and details: bold, dynamic, heroic, perspective corridor type, repeated name, cutout athlete, glowing eyes, team logos.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5277724558825623-67591743e950.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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