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Poster · Reference

Poster: Pile of crinkle-cut fries tinted red like ketchup

The background is clean white. A close-up macro shot of crinkle-cut fries fills the lower half, glossy with a red-orange cast that suggests they are already coated in ketchup. The light is bright and even, with crisp food texture. The idea is carried by the colour of the food alone, with no product shown and very restrained copy.

Reference image for inspiration. Editable source files are not included.