Red patterned snake forming the 2 in 2025

Reference found on Pinterest, saved by Graphic Designer, Illustrator & Digital Creator Barsrsind. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Red patterned snake forming the 2 in 2025

Flat peach-apricot background with two-colour red and cream illustration. The snakes are decorated with tiny arc and dash patterns and cream blossom flowers on their heads, like papercut folk art. Circles of red scalloped wave pattern balance the corners. The overall look is a cheerful vintage print with no gradients or shading.

Palette

#efc294
#d9716a
#d1555c
#e8a887
#e08c78
#c72f41

Layout: The oversized year numerals sit across the centre, with a red snake winding through them to take the place of one digit, and a second snake enters from the top left. Two partial circles of wave pattern are cropped into the top-right and bottom-left corners, and the greeting is right-aligned at the bottom right.
Typography: Chunky retro display serif numerals in cream with a thick red outline; the greeting is in widely tracked bold serif caps in red.

illustrated
flat
playful
retro
patterned snake
wave scale pattern circles
plum blossoms
year numerals
festive
cheerful
warm

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red patterned snake forming the 2 in 2025.
- Look and feel: Flat peach-apricot background with two-colour red and cream illustration. The snakes are decorated with tiny arc and dash patterns and cream blossom flowers on their heads, like papercut folk art. Circles of red scalloped wave pattern balance the corners. The overall look is a cheerful vintage print with no gradients or shading.
- Layout: The oversized year numerals sit across the centre, with a red snake winding through them to take the place of one digit, and a second snake enters from the top left. Two partial circles of wave pattern are cropped into the top-right and bottom-left corners, and the greeting is right-aligned at the bottom right.
- Typography: Chunky retro display serif numerals in cream with a thick red outline; the greeting is in widely tracked bold serif caps in red.
- Colours: #efc294, #d9716a, #d1555c, #e8a887, #e08c78, #c72f41 (background #efc294, text #c72f41, accent #d1555c).
- Mood and details: festive, cheerful, warm, patterned snake, wave scale pattern circles, plum blossoms, year numerals.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/519321400803072463-b30189055658.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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