Teardrop silhouette filled with coloured gulal powder

Reference found on Pinterest, saved by Divine_byhny. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Teardrop silhouette filled with coloured gulal powder

Pure white background with a teardrop shape cut out of close-up photos of heaped dry colour powders in green, purple, orange, blue, yellow and pink. The drop is sliced in two with powdery crumbled edges, which suggests a dry tear and carries the message against wet colours. Lighting is flat and even and the powder texture is crisp. The overall feel is minimal, like a public-service message.

Palette

#fffefe
#c0c4c8
#628ca7
#e5922f

Layout: Centred headline at the top, a large teardrop split horizontally with a white gap at the centre, a small greeting below, and the URL bottom left with the logo bottom right.
Typography: Light lowercase grotesque sans with the second line in a bolder weight; small light sans for the greeting and URL; bold sans wordmark.

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minimal
photographic
typographic
gulal powder
teardrop shape
split shape
thoughtful
clean
colourful

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Teardrop silhouette filled with coloured gulal powder.
- Look and feel: Pure white background with a teardrop shape cut out of close-up photos of heaped dry colour powders in green, purple, orange, blue, yellow and pink. The drop is sliced in two with powdery crumbled edges, which suggests a dry tear and carries the message against wet colours. Lighting is flat and even and the powder texture is crisp. The overall feel is minimal, like a public-service message.
- Layout: Centred headline at the top, a large teardrop split horizontally with a white gap at the centre, a small greeting below, and the URL bottom left with the logo bottom right.
- Typography: Light lowercase grotesque sans with the second line in a bolder weight; small light sans for the greeting and URL; bold sans wordmark.
- Colours: #fffefe, #c0c4c8, #628ca7, #e5922f (background #fffefe, text #628ca7, accent #e5922f).
- Mood and details: thoughtful, clean, colourful, gulal powder, teardrop shape, split shape.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/51861833202346154-5a9a7ca40c5f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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