Tree trunk wrapped with a giant red fabric bow in snow

Reference found on Pinterest, saved by kayla luu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Tree trunk wrapped with a giant red fabric bow in snow

A film-like photo of a dark bare tree in a white, overcast, snow-covered hillside with flat diffused light. An oversized red felt bow is tied around the trunk and is the only saturated colour. The palette is almost monochrome white and charcoal, which makes the red stand out as the focal point. The finish is soft, grainy and editorial, like analog film.

Palette

#f3f3ef
#2b241b
#9f302a
#473529
#a4817b
#5b554a

Layout: Centred tree trunk runs top to bottom with the bow in the middle. A large white wordmark sits across the lower third over the ribbon tails, and a tiny credit line is in the bottom-left corner. Lots of pale negative space on both sides.
Typography: Heavy, wide geometric sans-serif caps in white for the wordmark; tiny light sans for the credits.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Tree trunk wrapped with a giant red fabric bow in snow.
- Look and feel: A film-like photo of a dark bare tree in a white, overcast, snow-covered hillside with flat diffused light. An oversized red felt bow is tied around the trunk and is the only saturated colour. The palette is almost monochrome white and charcoal, which makes the red stand out as the focal point. The finish is soft, grainy and editorial, like analog film.
- Layout: Centred tree trunk runs top to bottom with the bow in the middle. A large white wordmark sits across the lower third over the ribbon tails, and a tiny credit line is in the bottom-left corner. Lots of pale negative space on both sides.
- Typography: Heavy, wide geometric sans-serif caps in white for the wordmark; tiny light sans for the credits.
- Colours: #f3f3ef, #2b241b, #9f302a, #473529, #a4817b, #5b554a (background #f3f3ef, text #2b241b, accent #9f302a).
- Mood and details: serene, poetic, wintry, red bow, snowy landscape, bare tree, gift ribbon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/51791464461038837-e2427ab9b33b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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