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Bhai Dooj · Instagram post · Reference
Squabbling cartoon siblings whose shadows show adults doing a tilak ceremony
The background is a soft grey studio gradient that fades to a white floor. Two flat vector kids in green clothes argue with each other, while their elongated grey shadows show a grown sister applying tilak to her brother, who holds a plate of sweets. The idea contrasts childhood fights with lasting affection. The finish is clean vector with a muted palette, and the only colour accents come from the children.
Palette
- #fdfdfd
- #d1d1d2
- #b9babd
- #a0a0a2
- #e7e8e9
- #84887e
- Layout
- The two small children stand at bottom centre and cast long shadows up the left wall. The greeting lockup sits on the right in the middle, the logo is top right, and there is generous grey negative space.
- Typography
- Elegant brown-to-black gradient humanist serif in title case, with tiny spaced caps above
More Bhai Dooj designs for marketing agencies
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- illustrated
- flat
- minimal
- shadow play
- tilak ceremony
- sweets plate
- cartoon kids
- nostalgic
- humorous
- tender
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Sister applying tilak to younger brother in a luxury living room

Two bowls of rice and red kumkum replacing the O's in DOOJ

Illustrated sister applying tilak to her brother, framed by a gold bangle
