Handlebar moustache sculpted from white shaving foam

Reference found on Pinterest, saved by alvaro jose. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Handlebar moustache sculpted from white shaving foam

Flat deep bottle-green background with a slight vignette and soft top-down studio light. The focal point is a thick white foam moustache with curled tips, photographed so its bubbly texture and soft shadow read clearly. The palette is only green, white and muted sage, which gives a premium grooming feel. The finish is clean and matte, with no extra decoration.

Palette

#032520
#0a332e
#20423e
#ececee
#5b6d69
#989e9d

Layout: Everything is centred on one axis. A two-line tagline sits in the upper third, a large foam moustache fills the middle, the big greeting sits below it and a small logo sits at the bottom. The hashtag is small in the top-right corner, and the dark field leaves plenty of empty space.
Typography: Tagline in spaced grey-sage sans caps; greeting in large white high-contrast serif set in upper and lower case; logo in a bold, wide geometric sans.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Handlebar moustache sculpted from white shaving foam.
- Look and feel: Flat deep bottle-green background with a slight vignette and soft top-down studio light. The focal point is a thick white foam moustache with curled tips, photographed so its bubbly texture and soft shadow read clearly. The palette is only green, white and muted sage, which gives a premium grooming feel. The finish is clean and matte, with no extra decoration.
- Layout: Everything is centred on one axis. A two-line tagline sits in the upper third, a large foam moustache fills the middle, the big greeting sits below it and a small logo sits at the bottom. The hashtag is small in the top-right corner, and the dark field leaves plenty of empty space.
- Typography: Tagline in spaced grey-sage sans caps; greeting in large white high-contrast serif set in upper and lower case; logo in a bold, wide geometric sans.
- Colours: #032520, #0a332e, #20423e, #ececee, #5b6d69, #989e9d (background #032520, text #ececee, accent #ececee).
- Mood and details: witty, warm, refined, moustache, shaving foam.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5136987071245862-bb93317ef2ef.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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