Molten metal pouring from one zero into the next to form the year

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New Year · Instagram post · Reference

Molten metal pouring from one zero into the next to form the year

A flat bright red background. The upper numerals are a darker red tone-on-tone, and their zero tips like a ladle, pouring a yellow-orange molten stream into the lower zero, which glows with a gradient and casts a soft shadow. The lower numerals are white, giving strong contrast. It is minimal and industry-specific, with a single warm glowing accent.

Palette

  • #db1227
  • #c10d21
  • #dc4a5a
Layout
Centred composition with the logo at the top, a stacked year illustration in the middle (a tonal ghost year above and a solid year below), and the greeting extending to the right from the glowing zero. A two-line message and the website sit at the bottom, separated by a short rule.
Typography
Clean geometric sans numerals; tracked bold caps for the greeting; small sans caps with bold-italic highlighted keywords for the message.

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  • minimal
  • typographic
  • flat
  • molten metal pour
  • year numerals
  • ladle
  • warm
  • clever
  • corporate

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