Ink-drawn round spectacles over a faded crowd of marchers

Gandhi Jayanti · Instagram post · Reference

Ink-drawn round spectacles over a faded crowd of marchers

Pale blue-grey watercolour-paper texture background. A washed-out, sketch-like crowd of marchers fades into the paper behind the focal point: navy ink-brushed round spectacles with splatter drops. An ink blot stands in for a letter in the main word. Muted cool palette with a subtle hand-made print finish.

Palette

#d4d8e4
#b3b7c7
#979bad

Layout: Centred ink spectacles sit over a faded ghosted crowd image in the upper-middle. Staggered copy wraps around a large word below, where an ink blot replaces one letter. Small labels with thin rules sit at the top-right and mid-left, the logo is top-left, and contact details and social icons are centred at the bottom.
Typography: Heavy grey geometric sans caps for the key word; light and bold mixed sans for the staggered lines, with italic accents; small sans contact text

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minimal
typographic
illustrated
ink round spectacles
ink splatter
faded march crowd
textured paper
reflective
artistic
respectful

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ink-drawn round spectacles over a faded crowd of marchers.
- Look and feel: Pale blue-grey watercolour-paper texture background. A washed-out, sketch-like crowd of marchers fades into the paper behind the focal point: navy ink-brushed round spectacles with splatter drops. An ink blot stands in for a letter in the main word. Muted cool palette with a subtle hand-made print finish.
- Layout: Centred ink spectacles sit over a faded ghosted crowd image in the upper-middle. Staggered copy wraps around a large word below, where an ink blot replaces one letter. Small labels with thin rules sit at the top-right and mid-left, the logo is top-left, and contact details and social icons are centred at the bottom.
- Typography: Heavy grey geometric sans caps for the key word; light and bold mixed sans for the staggered lines, with italic accents; small sans contact text
- Colours: #d4d8e4, #b3b7c7, #979bad (background #d4d8e4, text #979bad, accent #979bad).
- Mood and details: reflective, artistic, respectful, ink round spectacles, ink splatter, faded march crowd, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/508836458011033067-af906f6acec8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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