Crumpled saffron, white and green paper balls, the middle one drawn as a lightbulb

Reference found on Pinterest, saved by savitha 06. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

Crumpled saffron, white and green paper balls, the middle one drawn as a lightbulb

The background is dark brown, crumpled-paper texture with a soft vignette. Three crumpled paper balls in saffron, white and green are photographed flat. The white centre ball gets hand-drawn chalk rays and a bulb base, which turns it into an idea lightbulb and makes it the focal point. The look is muted and tactile, and the flag colours are the only accents.

Palette

#382719
#4d3821
#1d1210
#6a6049
#988f87
#dbdbd9

Layout: The widely tracked headline is centred in the upper third, with a small logo at the top right. Three paper balls sit in a horizontal row across the middle, each captioned below, and a two-line centred tagline sits in the lower third over generous dark negative space.
Typography: Thin, widely tracked geometric sans caps for the headline, condensed sans caps for the captions, and a rounded geometric sans for the tagline.

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photographic
minimal
dark
crumpled paper balls
chalk light bulb
tricolour
thoughtful
creative
understated

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Crumpled saffron, white and green paper balls, the middle one drawn as a lightbulb.
- Look and feel: The background is dark brown, crumpled-paper texture with a soft vignette. Three crumpled paper balls in saffron, white and green are photographed flat. The white centre ball gets hand-drawn chalk rays and a bulb base, which turns it into an idea lightbulb and makes it the focal point. The look is muted and tactile, and the flag colours are the only accents.
- Layout: The widely tracked headline is centred in the upper third, with a small logo at the top right. Three paper balls sit in a horizontal row across the middle, each captioned below, and a two-line centred tagline sits in the lower third over generous dark negative space.
- Typography: Thin, widely tracked geometric sans caps for the headline, condensed sans caps for the captions, and a rounded geometric sans for the tagline.
- Colours: #382719, #4d3821, #1d1210, #6a6049, #988f87, #dbdbd9 (background #382719, text #dbdbd9, accent #dbdbd9).
- Mood and details: thoughtful, creative, understated, crumpled paper balls, chalk light bulb, tricolour.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/508062401735260394-22675237c2ed.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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