Ant trail bypassing a lollipop to reach a cookie

Reference found on Pinterest, saved by Jason York. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Ant trail bypassing a lollipop to reach a cookie

A pale blue-to-white gradient surface is lit by a soft glow from above. A dark sandwich cookie and a bright yellow lollipop cast gentle shadows. A curving trail of tiny black ants leads the eye past the lollipop to the cookie, which tells a story of preference without words. The finish is clean and photoreal, with a lot of calm negative space.

Palette

#e7f0fa
#c7d8ed
#a9c1dd
#8da9cc
#6c8db5
#3f3531

Layout: The cookie sits right of centre, and a line of ants loops from the bottom left past the lollipop and up to it; the tagline and logo are small in the bottom right, leaving plenty of empty blue-gradient space at the top.
Typography: Small bold white sans-serif tagline next to a chunky rounded logo wordmark.

All creative ads for FMCG brands, sweet shops, food and beverage brands

photographic
minimal
sandwich cookie
lollipop
ant trail
soft shadows
witty
clever
calm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Ant trail bypassing a lollipop to reach a cookie.
- Look and feel: A pale blue-to-white gradient surface is lit by a soft glow from above. A dark sandwich cookie and a bright yellow lollipop cast gentle shadows. A curving trail of tiny black ants leads the eye past the lollipop to the cookie, which tells a story of preference without words. The finish is clean and photoreal, with a lot of calm negative space.
- Layout: The cookie sits right of centre, and a line of ants loops from the bottom left past the lollipop and up to it; the tagline and logo are small in the bottom right, leaving plenty of empty blue-gradient space at the top.
- Typography: Small bold white sans-serif tagline next to a chunky rounded logo wordmark.
- Colours: #e7f0fa, #c7d8ed, #a9c1dd, #8da9cc, #6c8db5, #3f3531 (background #6c8db5, text #3f3531, accent #8da9cc).
- Mood and details: witty, clever, calm, sandwich cookie, lollipop, ant trail, soft shadows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/50735933299310055-69368c6da1d1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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