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Gandhi Jayanti · Instagram post · Reference

A mouse cable bent into Gandhi's profile outline

A soft white-to-light-grey gradient background with gentle vignette shading. A photographic black wired mouse whose cable traces the silhouette of Gandhi's head and shoulders as a single continuous line, ending in a USB plug. There is almost no decoration, so the negative space and the line-art idea carry the design. The palette is monochrome with a single blue accent.

Palette

#fefefe
#dbdee1
#c6ccce
#222129
#9f9e9d
#5c5e61

Layout: The brand lockup and partner badge are centred at the top. A cable outline figure fills the centre with the mouse at lower left and the USB plug at right. A two-line message and a blue greeting are centred at the bottom.
Typography: Medium grey sans for the message; bold bright blue sans for the greeting.

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minimal
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clever
calm
respectful

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: A mouse cable bent into Gandhi's profile outline.
- Look and feel: A soft white-to-light-grey gradient background with gentle vignette shading. A photographic black wired mouse whose cable traces the silhouette of Gandhi's head and shoulders as a single continuous line, ending in a USB plug. There is almost no decoration, so the negative space and the line-art idea carry the design. The palette is monochrome with a single blue accent.
- Layout: The brand lockup and partner badge are centred at the top. A cable outline figure fills the centre with the mouse at lower left and the USB plug at right. A two-line message and a blue greeting are centred at the bottom.
- Typography: Medium grey sans for the message; bold bright blue sans for the greeting.
- Colours: #fefefe, #dbdee1, #c6ccce, #222129, #9f9e9d, #5c5e61 (background #fefefe, text #222129, accent #222129).
- Mood and details: clever, calm, respectful, computer mouse, USB cable outline, Gandhi silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/50454458319307785-aa69399a6c48.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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