Chalni sieve framing a moon that doubles as a bowl of kheer

Reference found on Pinterest, saved by Mayuri Taksali. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Karwa Chauth · Instagram post · Reference

Chalni sieve framing a moon that doubles as a bowl of kheer

The background is a deep navy night sky scattered with tiny stars. At the centre is a large glowing full moon whose surface is rendered as kheer with almonds, cashews and raisins. A copper chalni with a mesh screen and a border of glowing dots overlaps the moon, and a lit terracotta diya sits at its lower edge. The flat vector illustration uses warm orange accents and a soft glow against the dark blue.

Palette

#15203d
#2d3951
#b7a39c
#f6f5ed
#8c472a
#b8784c

Layout: Headline stacked top-left with the logo top-right; the central hero is a copper chalni overlapping a glowing moon. The CTA and app-store icons sit bottom-left, with the milk pouch pack shot bottom-right resting on a navy balustrade that runs along the base.
Typography: Bold rounded geometric sans in orange and cream for the headline; white sans for the hashtag; bold condensed white sans caps for the CTA.

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illustrated
flat
dark
full moon
chalni sieve
diya
kheer with dry fruits
starry night sky
balustrade
devotional
warm
clever

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Design an original Karwa Chauth Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Chalni sieve framing a moon that doubles as a bowl of kheer.
- Look and feel: The background is a deep navy night sky scattered with tiny stars. At the centre is a large glowing full moon whose surface is rendered as kheer with almonds, cashews and raisins. A copper chalni with a mesh screen and a border of glowing dots overlaps the moon, and a lit terracotta diya sits at its lower edge. The flat vector illustration uses warm orange accents and a soft glow against the dark blue.
- Layout: Headline stacked top-left with the logo top-right; the central hero is a copper chalni overlapping a glowing moon. The CTA and app-store icons sit bottom-left, with the milk pouch pack shot bottom-right resting on a navy balustrade that runs along the base.
- Typography: Bold rounded geometric sans in orange and cream for the headline; white sans for the hashtag; bold condensed white sans caps for the CTA.
- Colours: #15203d, #2d3951, #b7a39c, #f6f5ed, #8c472a, #b8784c (background #15203d, text #f6f5ed, accent #8c472a).
- Mood and details: devotional, warm, clever, full moon, chalni sieve, diya, kheer with dry fruits, starry night sky, balustrade.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/502221795971510925-590165095fca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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