Snow-capped chunky 'sleigh' lettering wrapped in fairy lights

Reference found on Pinterest, saved by Georgia Melville. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Snow-capped chunky 'sleigh' lettering wrapped in fairy lights

Warm off-white, lightly speckled paper background. Deep forest-green grainy letters topped with snow texture, strung with multicolour vintage Christmas bulbs in red, yellow, cream and green. A bold red risograph-style silhouette of Santa's sleigh pulled by a leaping reindeer anchors the bottom, and small orange four-point sparkles are scattered around. The finish is flat with print grain throughout.

Palette

#fef9f3
#cf282a
#214f2c
#e5d5cb
#a2b09e
#5e7c5f

Layout: Oversized stacked wordmark dominates the upper-centre with a small subline and outlined pill CTA beneath; a red Santa sleigh and reindeer silhouette sweeps across the bottom edge, bleeding off both sides. The brand URL sits small at top-left, with ample cream negative space around it.
Typography: Heavy rounded geometric sans in lowercase, grainy textured and staggered with a slight tilt; clean medium geometric sans for the subline and spaced caps in the CTA pill.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Snow-capped chunky 'sleigh' lettering wrapped in fairy lights.
- Look and feel: Warm off-white, lightly speckled paper background. Deep forest-green grainy letters topped with snow texture, strung with multicolour vintage Christmas bulbs in red, yellow, cream and green. A bold red risograph-style silhouette of Santa's sleigh pulled by a leaping reindeer anchors the bottom, and small orange four-point sparkles are scattered around. The finish is flat with print grain throughout.
- Layout: Oversized stacked wordmark dominates the upper-centre with a small subline and outlined pill CTA beneath; a red Santa sleigh and reindeer silhouette sweeps across the bottom edge, bleeding off both sides. The brand URL sits small at top-left, with ample cream negative space around it.
- Typography: Heavy rounded geometric sans in lowercase, grainy textured and staggered with a slight tilt; clean medium geometric sans for the subline and spaced caps in the CTA pill.
- Colours: #fef9f3, #cf282a, #214f2c, #e5d5cb, #a2b09e, #5e7c5f (background #fef9f3, text #214f2c, accent #cf282a).
- Mood and details: festive, playful, witty, string lights, santa sleigh silhouette, reindeer, sparkle stars, snow-capped letters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/500532946109745116-9649a109853f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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