Model in a red knit sweater holding two Year of the Snake posters

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Lunar New Year · Instagram post · Reference

Model in a red knit sweater holding two Year of the Snake posters

Monochrome coral-red seamless studio set with soft, even lighting and a gentle floor gradient. The model wears a red knit sweater with an ink-brush snake pattern, a striped beanie pulled over her eyes, red gloves and leg warmers, and black loafers. The white posters show pink-and-red snake illustrations cut by horizontal white stripes, adding graphic contrast. It is an editorial fashion lookbook with Swiss-style poster props.

Palette

#d2403f
#ec7568
#8b1d20
#dca6a9
#e5dce2
#571619

Layout: The model stands centred on a red box plinth, holding two large white posters at angles so they overlap her body. The posters carry bold black headline type in their top corners and red striped snake panels. A seamless red backdrop fills the frame, with open floor space below.
Typography: Heavy black grotesque sans caps in a tight stacked setting; small sans captions paired with Chinese characters.

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photographic
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red plinth
knit sweater
beanie
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modern
playful

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model in a red knit sweater holding two Year of the Snake posters.
- Look and feel: Monochrome coral-red seamless studio set with soft, even lighting and a gentle floor gradient. The model wears a red knit sweater with an ink-brush snake pattern, a striped beanie pulled over her eyes, red gloves and leg warmers, and black loafers. The white posters show pink-and-red snake illustrations cut by horizontal white stripes, adding graphic contrast. It is an editorial fashion lookbook with Swiss-style poster props.
- Layout: The model stands centred on a red box plinth, holding two large white posters at angles so they overlap her body. The posters carry bold black headline type in their top corners and red striped snake panels. A seamless red backdrop fills the frame, with open floor space below.
- Typography: Heavy black grotesque sans caps in a tight stacked setting; small sans captions paired with Chinese characters.
- Colours: #d2403f, #ec7568, #8b1d20, #dca6a9, #e5dce2, #571619 (background #d2403f, text #e5dce2, accent #ec7568).
- Mood and details: bold, modern, playful, snake illustration, striped poster, red plinth, knit sweater, beanie.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4996249583404867-3ce33ab12416.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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