Reference found on Pinterest, saved by Agence Christel Rumpus. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Smartphone hugged by Santa's arms

A flat, saturated red background with a subtle vignette holds a realistic smartphone whose red screen blends into the backdrop. Plush red sleeves with white fur cuffs and white gloves reach around the phone as if Santa is hugging it, turning the device itself into Santa. A soft drop shadow grounds the phone, and the monochrome red palette is broken only by gold and teal accents. Clean, glossy product-ad finish.

Palette

#fb0704
#dc0504
#e7d8cc
#ed7167

Layout: A centred phone sits against a solid red background, with Santa's arms wrapping around it and the greeting centred on its screen. The logo is at the top right and the tagline and legal line are centred below, with generous negative space.
Typography: Condensed light sans for the gold greeting; bold humanist sans for the white tagline; a teal geometric caps wordmark

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minimal
3d
bright
smartphone
santa arms
white gloves
fur cuffs
playful
warm
clean

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1408 px (same shape as the reference).

Art direction to follow:
- The idea: Smartphone hugged by Santa's arms.
- Look and feel: A flat, saturated red background with a subtle vignette holds a realistic smartphone whose red screen blends into the backdrop. Plush red sleeves with white fur cuffs and white gloves reach around the phone as if Santa is hugging it, turning the device itself into Santa. A soft drop shadow grounds the phone, and the monochrome red palette is broken only by gold and teal accents. Clean, glossy product-ad finish.
- Layout: A centred phone sits against a solid red background, with Santa's arms wrapping around it and the greeting centred on its screen. The logo is at the top right and the tagline and legal line are centred below, with generous negative space.
- Typography: Condensed light sans for the gold greeting; bold humanist sans for the white tagline; a teal geometric caps wordmark
- Colours: #fb0704, #dc0504, #e7d8cc, #ed7167 (background #fb0704, text #e7d8cc, accent #ed7167).
- Mood and details: playful, warm, clean, smartphone, santa arms, white gloves, fur cuffs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/492649952250959-6bbee30801fd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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