Spoon of whipped cream topped with a strawberry

Reference found on Pinterest, saved by Sima Novikova. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Spoon of whipped cream topped with a strawberry

The background is a warm off-white with a subtle print-grain texture that gives it a vintage poster feel. A crisp studio photo of a silver spoon holds a tall piped swirl of whipped cream, crowned by a glossy red strawberry that overlaps the bottom of the headline for depth. Soft, even lighting leaves only a gentle shadow. The palette is limited to cream, charcoal and one pop of red for an editorial, witty finish.

Palette

#e4ded7
#c5b6a2
#9e8c73
#312e2b
#504d45
#736b60

Layout: A massive three-line centred headline fills the top third. The spoon enters from the right edge and holds the cream swirl in the centre. A short tagline and a small arched logo sit centred at the bottom, with generous off-white negative space.
Typography: Heavy condensed grotesque sans in all caps, set tight in charcoal. The tagline uses the same face smaller, and the logo is a small arched wordmark.

All creative ads for sweet shops, food and beverage brands

photographic
typographic
minimal
whipped cream swirl
strawberry
spoon
paper grain texture
playful
clean
confident

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Spoon of whipped cream topped with a strawberry.
- Look and feel: The background is a warm off-white with a subtle print-grain texture that gives it a vintage poster feel. A crisp studio photo of a silver spoon holds a tall piped swirl of whipped cream, crowned by a glossy red strawberry that overlaps the bottom of the headline for depth. Soft, even lighting leaves only a gentle shadow. The palette is limited to cream, charcoal and one pop of red for an editorial, witty finish.
- Layout: A massive three-line centred headline fills the top third. The spoon enters from the right edge and holds the cream swirl in the centre. A short tagline and a small arched logo sit centred at the bottom, with generous off-white negative space.
- Typography: Heavy condensed grotesque sans in all caps, set tight in charcoal. The tagline uses the same face smaller, and the logo is a small arched wordmark.
- Colours: #e4ded7, #c5b6a2, #9e8c73, #312e2b, #504d45, #736b60 (background #e4ded7, text #312e2b, accent #312e2b).
- Mood and details: playful, clean, confident, whipped cream swirl, strawberry, spoon, paper grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4925880839547258-6b78219c2ba1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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