Two red pencils casting a ladder-shaped shadow

Reference found on Pinterest, saved by Kyungoh Kim. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Teachers Day · Instagram post · Reference

Two red pencils casting a ladder-shaped shadow

The background is a seamless soft light-grey studio set. Two vivid red pencils stand upright, and a hard side light throws their shadow as a ladder with rungs, a visual metaphor for growth. The palette is restrained grey and white with red accents that match the logo. The finish is crisp, minimal product photography.

Palette

#dddde1
#c5b9bb
#cb2a22
#9e9a9d
#86797c

Layout: The logo is top left and the quote plus greeting are centred-left mid-frame. Two upright pencils stand right of centre, with contact details in a row at the bottom and generous negative space throughout.
Typography: Classic serif sentence case for the quote; small tracked sans caps for 'Happy' above bold red sans caps for the greeting.

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Two red pencils casting a ladder-shaped shadow.
- Look and feel: The background is a seamless soft light-grey studio set. Two vivid red pencils stand upright, and a hard side light throws their shadow as a ladder with rungs, a visual metaphor for growth. The palette is restrained grey and white with red accents that match the logo. The finish is crisp, minimal product photography.
- Layout: The logo is top left and the quote plus greeting are centred-left mid-frame. Two upright pencils stand right of centre, with contact details in a row at the bottom and generous negative space throughout.
- Typography: Classic serif sentence case for the quote; small tracked sans caps for 'Happy' above bold red sans caps for the greeting.
- Colours: #dddde1, #c5b9bb, #cb2a22, #9e9a9d, #86797c (background #dddde1, text #cb2a22, accent #cb2a22).
- Mood and details: clean, inspiring, calm, red pencils, ladder shadow, contact icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/49187820926497017-b5b51a542be2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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