Archer silhouette whose shadow becomes ten-headed Ravan

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Dussehra · Instagram post · Reference

Archer silhouette whose shadow becomes ten-headed Ravan

Flat off-white paper-grey background with no texture. A solid black human archer drawing a bow stands at lower left, and his elongated grey shadow projects diagonally up and morphs into a towering ten-headed demon king with crowns, turning the shadow into the visual metaphor. Palette is strictly monochrome grey and black with a single maroon-red accent on rules and the greeting. Generous negative space keeps the concept stark and conceptual.

Palette

#e4e3df
#858482
#c1bdba
#a6a3a0

Layout: Small black archer silhouette at lower left casts a long diagonal shadow that rises into a large grey ten-headed Ravan figure occupying the upper centre; the message sits right-aligned in the lower right with thin red rules, and a grey social-handle strip runs along the bottom with the logo top right.
Typography: Clean geometric sans; bold caps for lead-in and greeting (greeting in deep red), lighter mixed-case for the middle lines; small spaced caps in footer.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Archer silhouette whose shadow becomes ten-headed Ravan.
- Look and feel: Flat off-white paper-grey background with no texture. A solid black human archer drawing a bow stands at lower left, and his elongated grey shadow projects diagonally up and morphs into a towering ten-headed demon king with crowns, turning the shadow into the visual metaphor. Palette is strictly monochrome grey and black with a single maroon-red accent on rules and the greeting. Generous negative space keeps the concept stark and conceptual.
- Layout: Small black archer silhouette at lower left casts a long diagonal shadow that rises into a large grey ten-headed Ravan figure occupying the upper centre; the message sits right-aligned in the lower right with thin red rules, and a grey social-handle strip runs along the bottom with the logo top right.
- Typography: Clean geometric sans; bold caps for lead-in and greeting (greeting in deep red), lighter mixed-case for the middle lines; small spaced caps in footer.
- Colours: #e4e3df, #858482, #c1bdba, #a6a3a0 (background #e4e3df, text #858482, accent #858482).
- Mood and details: reflective, bold, symbolic, archer silhouette, bow and arrow, ten-headed Ravan shadow, cast shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/48624870966646405-1be732fdc8a3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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