Steaming rice dish whose steam writes the new year

Reference found on Pinterest, saved by Danielle Pottinger. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Steaming rice dish whose steam writes the new year

The background is a deep royal-blue gradient with a soft spotlight glow in the centre. A scalloped gold plate of colourful vegetable rice, garnished with mint, is lit warmly from above. White steam curls upward and forms cursive year numerals surrounded by twinkling star sparkles, while the previous year fades into the smoke above, making the dish's aroma the storytelling device.

Palette

#04417c
#023260
#042546
#295b8d
#5e7991
#c09c51

Layout: A gold plate of rice sits at the bottom centre, with steam rising up the centre to spell the new year in large numerals, while the fading old year dissolves above it. The logo sits top left, a tagline badge sits top right, and a small greeting is centred at the bottom.
Typography: Wispy smoke-script numerals, a small clean sans-serif caps greeting, and an ornate script tagline inside a flourish frame.

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photographic
dark
steam forming numerals
sparkles
stars
gold plate
biryani
warm
festive
magical

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Steaming rice dish whose steam writes the new year.
- Look and feel: The background is a deep royal-blue gradient with a soft spotlight glow in the centre. A scalloped gold plate of colourful vegetable rice, garnished with mint, is lit warmly from above. White steam curls upward and forms cursive year numerals surrounded by twinkling star sparkles, while the previous year fades into the smoke above, making the dish's aroma the storytelling device.
- Layout: A gold plate of rice sits at the bottom centre, with steam rising up the centre to spell the new year in large numerals, while the fading old year dissolves above it. The logo sits top left, a tagline badge sits top right, and a small greeting is centred at the bottom.
- Typography: Wispy smoke-script numerals, a small clean sans-serif caps greeting, and an ornate script tagline inside a flourish frame.
- Colours: #04417c, #023260, #042546, #295b8d, #5e7991, #c09c51 (background #042546, text #c09c51, accent #04417c).
- Mood and details: warm, festive, magical, steam forming numerals, sparkles, stars, gold plate, biryani.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4855512091610203-5aa8e24fd2b9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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