Stacked mandarins beside a branded red envelope

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Lunar New Year · Instagram post · Reference

Stacked mandarins beside a branded red envelope

Still-life photo against a matte brick-red wall on a glossy dark wood tabletop that reflects the fruit. Soft directional light from the left gives the mandarins a warm glow and leaves gentle shadows. The envelope has a cute flat illustration of smiling mandarins, blossoms and a lucky character in orange, green and gold. The film-like, muted grading feels editorial and tasteful.

Palette

#882a1f
#4a2518
#6a2d1b
#ab3923
#291f17
#c76933

Layout: A tall column of five balanced mandarins on the left, with a red envelope leaning at an angle in the centre and a single leafy mandarin on the right. The flat red wall above leaves generous negative space. The only text is the brand name on the envelope.
Typography: Gold serif caps wordmark on the envelope; illustrated gold Chinese character on the envelope art

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Stacked mandarins beside a branded red envelope.
- Look and feel: Still-life photo against a matte brick-red wall on a glossy dark wood tabletop that reflects the fruit. Soft directional light from the left gives the mandarins a warm glow and leaves gentle shadows. The envelope has a cute flat illustration of smiling mandarins, blossoms and a lucky character in orange, green and gold. The film-like, muted grading feels editorial and tasteful.
- Layout: A tall column of five balanced mandarins on the left, with a red envelope leaning at an angle in the centre and a single leafy mandarin on the right. The flat red wall above leaves generous negative space. The only text is the brand name on the envelope.
- Typography: Gold serif caps wordmark on the envelope; illustrated gold Chinese character on the envelope art
- Colours: #882a1f, #4a2518, #6a2d1b, #ab3923, #291f17, #c76933 (background #882a1f, text #c76933, accent #ab3923).
- Mood and details: warm, elegant, playful, mandarin oranges, red envelope, leaves, fu character, reflective table.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/485544403600008063-6b935ec29d81.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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