Purple-shelled taco posed as a crescent moon

Reference found on Pinterest, saved by Melody McCauley. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Ramadan · Instagram post · Reference

Purple-shelled taco posed as a crescent moon

A deep aubergine-purple background has a soft radial glow behind the product, like moonlight in a night sky. A hard taco shell tinted purple is photographed side-on, with shredded lettuce and cheese spilling from its edge, so the food becomes a crescent moon. There is one colour family, the lighting is soft and even, and there are no other props. It's a clever, restrained product-as-symbol visual.

Palette

#1e0423
#2d0732
#3e1443
#4c2351
#603167
#6d4972

Layout: The hero taco sits left of centre, tilted so its shell reads as a crescent moon. The Arabic greeting and a small English line sit top right, and the logo is tucked into the bottom-right corner, surrounded by lots of dark negative space.
Typography: White Arabic calligraphic script as the display type, with a small spaced-out geometric sans in English underneath.

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photographic
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spotlight glow
arabic calligraphy
witty
serene
festive

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Design an original Ramadan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Purple-shelled taco posed as a crescent moon.
- Look and feel: A deep aubergine-purple background has a soft radial glow behind the product, like moonlight in a night sky. A hard taco shell tinted purple is photographed side-on, with shredded lettuce and cheese spilling from its edge, so the food becomes a crescent moon. There is one colour family, the lighting is soft and even, and there are no other props. It's a clever, restrained product-as-symbol visual.
- Layout: The hero taco sits left of centre, tilted so its shell reads as a crescent moon. The Arabic greeting and a small English line sit top right, and the logo is tucked into the bottom-right corner, surrounded by lots of dark negative space.
- Typography: White Arabic calligraphic script as the display type, with a small spaced-out geometric sans in English underneath.
- Colours: #1e0423, #2d0732, #3e1443, #4c2351, #603167, #6d4972 (background #2d0732, text #6d4972, accent #603167).
- Mood and details: witty, serene, festive, crescent moon, taco, spotlight glow, arabic calligraphy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/484629609902757904-ba2c3105bda4.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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