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Reference found on Pinterest, saved by Elizabeth Lluen Cabrera. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
Poster · Reference
Poster: Highlighters painting glowing arrows and lane lines on a dark road
Desaturated, almost black-and-white photo of a suburban road at dusk, with power lines and silhouetted trees fading to a vanishing point. The only colour comes from the neon green and orange highlighter strokes, which glow on the asphalt as turn arrows and lane markings. The floating product shots cast soft shadows, which sells the visual metaphor of the highlighter as a guide. The finish is a realistic composite, and the contrast between flat grey and fluorescent ink creates the focus.
Reference image for inspiration. Editable source files are not included.
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