Back view of an illustrated woman holding up a sieve and a puja thali

Reference found on Pinterest, saved by Ketki Vura. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Karwa Chauth · Instagram post · Reference

Back view of an illustrated woman holding up a sieve and a puja thali

A soft cream-to-beige background has a gentle central glow and faint line-art paisley corners. A flat vector woman seen from behind wears a pink blouse and a sheer gold dupatta with a jasmine gajra, raising a gold-rimmed sieve with red tassels. She holds a brass thali with a kalash, a diya and kumkum bowls. The palette is warm muted gold with crimson and green accents, in a clean premium finish.

Palette

#e9d5c0
#f2e5d9
#e1ba8e
#cfa373

Layout: The layout is centred. The logo sits at the top, the headline in a gold ornate cartouche below it, then a script greeting, with the illustrated woman filling the lower half. Generous beige negative space surrounds everything, with faint filigree in the corners.
Typography: Rounded geometric sans caps with a crimson highlight line; a flowing thin handwritten script for the greeting; the logo is set in green spaced caps

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illustrated
minimal
traditional
sieve (channi)
puja thali
gajra
kalash
ornate corner filigree
gold cartouche
serene
elegant
warm

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Design an original Karwa Chauth Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Back view of an illustrated woman holding up a sieve and a puja thali.
- Look and feel: A soft cream-to-beige background has a gentle central glow and faint line-art paisley corners. A flat vector woman seen from behind wears a pink blouse and a sheer gold dupatta with a jasmine gajra, raising a gold-rimmed sieve with red tassels. She holds a brass thali with a kalash, a diya and kumkum bowls. The palette is warm muted gold with crimson and green accents, in a clean premium finish.
- Layout: The layout is centred. The logo sits at the top, the headline in a gold ornate cartouche below it, then a script greeting, with the illustrated woman filling the lower half. Generous beige negative space surrounds everything, with faint filigree in the corners.
- Typography: Rounded geometric sans caps with a crimson highlight line; a flowing thin handwritten script for the greeting; the logo is set in green spaced caps
- Colours: #e9d5c0, #f2e5d9, #e1ba8e, #cfa373 (background #e9d5c0, text #cfa373, accent #cfa373).
- Mood and details: serene, elegant, warm, sieve (channi), puja thali, gajra, kalash, ornate corner filigree, gold cartouche.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/483644447502643660-56c6c9431fa3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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