Skeleton witch holding a cocktail beside a black cat and pumpkin

Reference found on Pinterest, saved by Erin Mendoza. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Flyer · Reference

Skeleton witch holding a cocktail beside a black cat and pumpkin

A black-and-white engraving-style illustration on an off-white, paper-textured background that looks like a vintage newspaper. A skeleton witch in a floral hat and lace gown stands in front of a full moon and a haunted castle silhouette, with bats, a black cat and a jack-o'-lantern around her. Decorative frames, banners, cobwebs and skull ornaments fill the page. The palette is strictly monochrome with a heavy ink finish.

Palette

#e3ded9
#797774
#aca9a5
#535250
#343432
#070908

Layout: A newspaper-style masthead and dripping headline span the top. The skeleton-witch illustration sits on the right, with a framed callout box and an icon-led details table on the left and an ornate badge in the bottom right. Everything sits inside a border with cobweb corners.
Typography: Dripping blackletter-style display caps; sturdy slab and condensed serif caps; a script accent; a clean serif for the details

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bats
spooky
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Design an original Halloween flyer for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1512 px (same shape as the reference).

Art direction to follow:
- The idea: Skeleton witch holding a cocktail beside a black cat and pumpkin.
- Look and feel: A black-and-white engraving-style illustration on an off-white, paper-textured background that looks like a vintage newspaper. A skeleton witch in a floral hat and lace gown stands in front of a full moon and a haunted castle silhouette, with bats, a black cat and a jack-o'-lantern around her. Decorative frames, banners, cobwebs and skull ornaments fill the page. The palette is strictly monochrome with a heavy ink finish.
- Layout: A newspaper-style masthead and dripping headline span the top. The skeleton-witch illustration sits on the right, with a framed callout box and an icon-led details table on the left and an ornate badge in the bottom right. Everything sits inside a border with cobweb corners.
- Typography: Dripping blackletter-style display caps; sturdy slab and condensed serif caps; a script accent; a clean serif for the details
- Colours: #e3ded9, #797774, #aca9a5, #535250, #343432, #070908 (background #e3ded9, text #070908, accent #070908).
- Mood and details: spooky, playful, vintage, skeleton witch, witch hat, black cat, jack-o-lantern, haunted castle, bats.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/483011128809125650-200bc66354d7.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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