Man in bed at night lit by his phone, staring in shock

Reference found on Pinterest, saved by Depak Kumar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Man in bed at night lit by his phone, staring in shock

A dark bedroom scene lit only by red and deep-blue light, like the glow from a phone at night. A wide-eyed man clutches a smartphone under the covers, with his face lit red from below in a horror-movie style. Glowing red LED clock digits hover in front of the duvet as the focal graphic. The colour is crushed to blacks, magentas and navy, with a cinematic finish.

Palette

#030118
#0c0003
#130627
#300310
#661323
#1d1d46

Layout: Centred vertical stack: a red teaser line at the top, the man in bed filling the middle, and glowing digital-clock headline digits over the duvet. Below them sit a small body paragraph, an outlined CTA pill and the logo at the bottom centre.
Typography: Red LED seven-segment display digits for the hero time, bold red slab-serif caps for the title and teaser, and small light serif caps for body text.

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Man in bed at night lit by his phone, staring in shock.
- Look and feel: A dark bedroom scene lit only by red and deep-blue light, like the glow from a phone at night. A wide-eyed man clutches a smartphone under the covers, with his face lit red from below in a horror-movie style. Glowing red LED clock digits hover in front of the duvet as the focal graphic. The colour is crushed to blacks, magentas and navy, with a cinematic finish.
- Layout: Centred vertical stack: a red teaser line at the top, the man in bed filling the middle, and glowing digital-clock headline digits over the duvet. Below them sit a small body paragraph, an outlined CTA pill and the logo at the bottom centre.
- Typography: Red LED seven-segment display digits for the hero time, bold red slab-serif caps for the title and teaser, and small light serif caps for body text.
- Colours: #030118, #0c0003, #130627, #300310, #661323, #1d1d46 (background #030118, text #661323, accent #661323).
- Mood and details: eerie, humorous, suspenseful, digital clock digits, smartphone glow, bed at night, red neon light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/48061921645737085-666c670614f9.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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