Real rakhi thread woven into Hindi calligraphy

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Raksha Bandhan · Instagram post · Reference

Real rakhi thread woven into Hindi calligraphy

Off-white background with a very faint tone-on-tone floral damask pattern. A photographed rakhi with a red and gold kundan centre and a red-and-white thread lies at the top. Its thread curls down and turns into the swash of the grey calligraphy, and a red tilak-like mark sits between the two words. The palette stays restrained: soft grey, white and accents of red and maroon, with a soft drop shadow under the rakhi for a crisp, clean finish.

Palette

#ffffff
#e5e3e2
#d3cfce
#c3b3b2

Layout: Centered symmetric stack: rakhi photo cutout and large Devanagari calligraphy in the upper third, a two-line body message mid-page, a small caps greeting below, and a tiny leaf emblem at the bottom centre, all on generous white space.
Typography: Grey brush-style Devanagari calligraphy with a flowing swash tail; rounded geometric sans for the body line; widely tracked small caps in maroon for the greeting.

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minimal
typographic
traditional
rakhi thread
kundan rakhi
tilak
floral damask pattern
elegant
warm
festive

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Real rakhi thread woven into Hindi calligraphy.
- Look and feel: Off-white background with a very faint tone-on-tone floral damask pattern. A photographed rakhi with a red and gold kundan centre and a red-and-white thread lies at the top. Its thread curls down and turns into the swash of the grey calligraphy, and a red tilak-like mark sits between the two words. The palette stays restrained: soft grey, white and accents of red and maroon, with a soft drop shadow under the rakhi for a crisp, clean finish.
- Layout: Centered symmetric stack: rakhi photo cutout and large Devanagari calligraphy in the upper third, a two-line body message mid-page, a small caps greeting below, and a tiny leaf emblem at the bottom centre, all on generous white space.
- Typography: Grey brush-style Devanagari calligraphy with a flowing swash tail; rounded geometric sans for the body line; widely tracked small caps in maroon for the greeting.
- Colours: #ffffff, #e5e3e2, #d3cfce, #c3b3b2 (background #ffffff, text #c3b3b2, accent #c3b3b2).
- Mood and details: elegant, warm, festive, rakhi thread, kundan rakhi, tilak, floral damask pattern.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/479000110388900888-f64877934461.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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