Two brown eggs stamped with design text and patched with blue tape

Reference found on Pinterest, saved by hongjian. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Two brown eggs stamped with design text and patched with blue tape

A flat warm off-white background with no props and soft, even studio lighting. Two tan brown eggs cast faint shadows, each with hairline cracks patched by a torn strip of dusty-blue tape. Brown ink-stamp text and a down arrow are printed on each shell like a date code. It has a crisp product-photography finish with a conceptual, deadpan design humour.

Palette

#f9f6f1
#f2d1ab
#e2b889
#cc9b67
#935d2b
#b17b46

Layout: Two eggs float diagonally, one upper-left and one lower-right, on a plain cream field with generous negative space; all text is stamped or taped directly on the eggs.
Typography: Condensed industrial stencil-style sans that mimics an egg ink stamp; a clean humanist sans on the tape labels.

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photographic
minimal
typographic
brown eggs
blue tape
stamped text
cracks
arrows
witty
clean
understated

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two brown eggs stamped with design text and patched with blue tape.
- Look and feel: A flat warm off-white background with no props and soft, even studio lighting. Two tan brown eggs cast faint shadows, each with hairline cracks patched by a torn strip of dusty-blue tape. Brown ink-stamp text and a down arrow are printed on each shell like a date code. It has a crisp product-photography finish with a conceptual, deadpan design humour.
- Layout: Two eggs float diagonally, one upper-left and one lower-right, on a plain cream field with generous negative space; all text is stamped or taped directly on the eggs.
- Typography: Condensed industrial stencil-style sans that mimics an egg ink stamp; a clean humanist sans on the tape labels.
- Colours: #f9f6f1, #f2d1ab, #e2b889, #cc9b67, #935d2b, #b17b46 (background #f9f6f1, text #935d2b, accent #b17b46).
- Mood and details: witty, clean, understated, brown eggs, blue tape, stamped text, cracks, arrows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4785143352507050-484f45f361d8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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