Abstract red rabbit silhouettes filled with concentric op-art lines

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Lunar New Year · Story · Reference

Abstract red rabbit silhouettes filled with concentric op-art lines

The background is white with fine grey lines radiating from the centre. Bold red rabbit shapes, made of rounded ears and bodies, are filled with gold concentric contour lines that pull the eye toward small focal points. The palette is limited to red, metallic-style ochre gold and white. The flat graphic finish has an op-art, vibrating depth.

Palette

#d31d13
#f8f9f5
#bb9a69
#c86144
#e3cfc0
#cdba9a

Layout: The top-left corner has a stacked column of condensed gold Latin text, with the date below it. Huge gold Chinese characters run down the right side, and small four-character blessings are listed at the lower left. Red rabbit forms overlap diagonally behind the type on a white field with radiating lines.
Typography: Tall, condensed geometric gold sans in caps with a deco feel, alongside chunky, stylised modern Chinese display characters. Small gold Chinese sans for the list of blessings.

typographic
flat
bright
rabbit
concentric contour lines
radiating lines
calligraphic characters
festive
bold
energetic

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Abstract red rabbit silhouettes filled with concentric op-art lines.
- Look and feel: The background is white with fine grey lines radiating from the centre. Bold red rabbit shapes, made of rounded ears and bodies, are filled with gold concentric contour lines that pull the eye toward small focal points. The palette is limited to red, metallic-style ochre gold and white. The flat graphic finish has an op-art, vibrating depth.
- Layout: The top-left corner has a stacked column of condensed gold Latin text, with the date below it. Huge gold Chinese characters run down the right side, and small four-character blessings are listed at the lower left. Red rabbit forms overlap diagonally behind the type on a white field with radiating lines.
- Typography: Tall, condensed geometric gold sans in caps with a deco feel, alongside chunky, stylised modern Chinese display characters. Small gold Chinese sans for the list of blessings.
- Colours: #d31d13, #f8f9f5, #bb9a69, #c86144, #e3cfc0, #cdba9a (background #f8f9f5, text #d31d13, accent #c86144).
- Mood and details: festive, bold, energetic, rabbit, concentric contour lines, radiating lines, calligraphic characters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/478155685461929241-d994779bd193.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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