Barefoot father and son walking away leaving x-ray footprints

Reference found on Pinterest, saved by Surendra Sharma. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Barefoot father and son walking away leaving x-ray footprints

Seamless light-grey studio floor with soft diffused light. A man and a boy in matching beige and white outfits walk barefoot away from the camera. Each footprint glows with a blue x-ray view of the foot bones, which ties in the medical service. A wavy royal-blue band at the base finishes the calm, clinical palette.

Palette

#dddbdb
#c8c5c6
#b3b2b3
#0f6fc1
#9e9389
#836a55

Layout: The father walks away at upper left with the son behind him at centre, and a diagonal trail of footprints runs down to the bottom. The date, greeting and tagline are stacked in the right-middle negative space, the logo sits top right, and a curved blue footer band holds the phone number and website.
Typography: Elegant script for the first greeting word over a bold brown serif; thin geometric sans in blue for the tagline and date; bold sans for the contact line.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Barefoot father and son walking away leaving x-ray footprints.
- Look and feel: Seamless light-grey studio floor with soft diffused light. A man and a boy in matching beige and white outfits walk barefoot away from the camera. Each footprint glows with a blue x-ray view of the foot bones, which ties in the medical service. A wavy royal-blue band at the base finishes the calm, clinical palette.
- Layout: The father walks away at upper left with the son behind him at centre, and a diagonal trail of footprints runs down to the bottom. The date, greeting and tagline are stacked in the right-middle negative space, the logo sits top right, and a curved blue footer band holds the phone number and website.
- Typography: Elegant script for the first greeting word over a bold brown serif; thin geometric sans in blue for the tagline and date; bold sans for the contact line.
- Colours: #dddbdb, #c8c5c6, #b3b2b3, #0f6fc1, #9e9389, #836a55 (background #c8c5c6, text #0f6fc1, accent #0f6fc1).
- Mood and details: warm, tender, clean, footprints, x-ray foot bones, father and son walking, blue wave footer, script accent.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/47217496093198868-4778e9376941.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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