Brother and sister taking a selfie in a paper-cut frame

Reference found on Pinterest, saved by Garima Jain. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Brother and sister taking a selfie in a paper-cut frame

White watercolour-paper texture background into which a layered paper-cut window in burnt-orange and cream tones is carved, with soft inner shadows for depth. Inside, a flat-illustrated brother in a yellow kurta takes a selfie with his sister in a red outfit, who holds a blue gift box, and both have curly hair and a tilak. White leaf sprigs flank the window. The palette is a warm orange-yellow set against the neutral paper, with a tactile craft finish that suits a paper brand.

Palette

#efeff0
#c1592e
#d3c4ba
#da8f59
#ad9f95
#e8d77b

Layout: Centred symmetrical layout: a small two-line greeting at the top, a large organic paper-cut window with the illustration in the middle, and the logo, name, tagline and social handle stacked at the bottom, with lots of textured negative space.
Typography: Small tracked navy serif caps above bold coral-red slab serif; classic serif wordmark with small serif tagline.

illustrated
minimal
flat
paper-cut layers
siblings selfie
gift box
leaf sprigs
textured paper
joyful
warm
friendly

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Brother and sister taking a selfie in a paper-cut frame.
- Look and feel: White watercolour-paper texture background into which a layered paper-cut window in burnt-orange and cream tones is carved, with soft inner shadows for depth. Inside, a flat-illustrated brother in a yellow kurta takes a selfie with his sister in a red outfit, who holds a blue gift box, and both have curly hair and a tilak. White leaf sprigs flank the window. The palette is a warm orange-yellow set against the neutral paper, with a tactile craft finish that suits a paper brand.
- Layout: Centred symmetrical layout: a small two-line greeting at the top, a large organic paper-cut window with the illustration in the middle, and the logo, name, tagline and social handle stacked at the bottom, with lots of textured negative space.
- Typography: Small tracked navy serif caps above bold coral-red slab serif; classic serif wordmark with small serif tagline.
- Colours: #efeff0, #c1592e, #d3c4ba, #da8f59, #ad9f95, #e8d77b (background #efeff0, text #c1592e, accent #da8f59).
- Mood and details: joyful, warm, friendly, paper-cut layers, siblings selfie, gift box, leaf sprigs, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/471892867222159691-fcbf09817925.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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