Lunar New Year · Poster · Reference

Stacked red gradient lanterns in different sizes and proportions

The background is pale cream, overlaid with fine beige lines radiating from the centre. Glossy red-to-peach gradient lanterns with vertical ribs and a soft glowing centre seam look like smooth 3D renders, scaled and squashed into different shapes. The palette is limited to coral red, peach and black text on cream, which gives it a contemporary Swiss-poster feel. The focal point is the large top lantern, balanced by rhythmic repeated type.

Layout

A large round lantern fills the top two-thirds, with smaller elongated, flattened and round lanterns tiled below in a modular grid. The hyphenated word repeats in black at top left, middle left and bottom left; vertical Chinese characters and tiny rotated labels run down the right edge, and the tagline stacks at bottom right with a small starburst mark.

Typography

Bold, tight grotesque sans-serif caps broken across lines with hyphens; black Chinese sans-serif characters set vertically; tiny rotated sans-serif caps as labels.

• gradient
• typographic
• minimal
• 3d
• paper lanterns
• radiating lines
• lantern ribs
• modern
• festive
• warm