Watercolour of a father running behind his son as the boy rides a bicycle

Reference found on Pinterest, saved by Yuvraj Ganesan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Watercolour of a father running behind his son as the boy rides a bicycle

Soft, sun-bleached watercolour on white paper shows a pale paved square seen from above. A boy in a blue helmet pedals a small blue bike while his father jogs behind with his hands ready to catch. Long grey-blue shadows stretch across the tiles. The palette is warm cream, beige and brown with blue accents, and the emotional focus is the gap between father and son.

Palette

#fbfaf7
#e7e4df
#cfcdc9
#b6b3b2

Layout: The logo sits top left. The illustration is shown from a high angle on the diagonal: the child is centre-left and the father lower-right, both casting long shadows. The headline is left-aligned in the bottom-left corner and the URL sits bottom right, with lots of airy white space.
Typography: Blue geometric sans headline in title case, set in short stacked lines; a black sans URL; a bold sans wordmark with a gradient bar icon.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Watercolour of a father running behind his son as the boy rides a bicycle.
- Look and feel: Soft, sun-bleached watercolour on white paper shows a pale paved square seen from above. A boy in a blue helmet pedals a small blue bike while his father jogs behind with his hands ready to catch. Long grey-blue shadows stretch across the tiles. The palette is warm cream, beige and brown with blue accents, and the emotional focus is the gap between father and son.
- Layout: The logo sits top left. The illustration is shown from a high angle on the diagonal: the child is centre-left and the father lower-right, both casting long shadows. The headline is left-aligned in the bottom-left corner and the URL sits bottom right, with lots of airy white space.
- Typography: Blue geometric sans headline in title case, set in short stacked lines; a black sans URL; a bold sans wordmark with a gradient bar icon.
- Colours: #fbfaf7, #e7e4df, #cfcdc9, #b6b3b2 (background #fbfaf7, text #b6b3b2, accent #b6b3b2).
- Mood and details: tender, hopeful, nostalgic, watercolour, bicycle, long shadows, father and child.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/46724914879485902-4833f0bf3a3d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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