Pepperoni pizza slice wearing a big moustache

Reference found on Pinterest, saved by Anais Godoy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Pepperoni pizza slice wearing a big moustache

Saturated yellow background covered in a faint tone-on-tone doodle pattern of food icons. A photoreal pepperoni slice stands point-up with a glossy brown handlebar moustache composited on so it reads as a dad's face. Soft studio lighting and a gentle drop shadow make it look like it is floating. The red and black type echoes the pepperoni and moustache colours.

Palette

#f8cc02
#e2a737
#d57c3a
#ce3522
#6d3721
#321a18

Layout: The upright pizza slice sits in the centre with an oversized moustache across it, floating over a soft shadow; the stacked, centred headline fills the lower third, and a small chef-hat logo sits top right.
Typography: Black brush script accent overlapping bold condensed red sans caps; thin black sans lowercase paired with a heavy red sans word.

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All creative ads for burger, pizza and fast food brands, restaurants and cafes

photographic
bright
playful
pizza slice
handlebar moustache
pepperoni
doodle food pattern
script accent
fun
cheerful
quirky

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Pepperoni pizza slice wearing a big moustache.
- Look and feel: Saturated yellow background covered in a faint tone-on-tone doodle pattern of food icons. A photoreal pepperoni slice stands point-up with a glossy brown handlebar moustache composited on so it reads as a dad's face. Soft studio lighting and a gentle drop shadow make it look like it is floating. The red and black type echoes the pepperoni and moustache colours.
- Layout: The upright pizza slice sits in the centre with an oversized moustache across it, floating over a soft shadow; the stacked, centred headline fills the lower third, and a small chef-hat logo sits top right.
- Typography: Black brush script accent overlapping bold condensed red sans caps; thin black sans lowercase paired with a heavy red sans word.
- Colours: #f8cc02, #e2a737, #d57c3a, #ce3522, #6d3721, #321a18 (background #f8cc02, text #321a18, accent #ce3522).
- Mood and details: fun, cheerful, quirky, pizza slice, handlebar moustache, pepperoni, doodle food pattern, script accent.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/466122630208165883-adcddfd32f85.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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